Back in 1933, Richmond needed a new coach.
At the end of 1932, the Premiership coach Frank 'Checker' Hughes left Richmond and went to Melbourne, after the secretary Percy Page lured him with the promise of a job in his printing factory.
So the Richmond Football Club advertised the position of the 'non playing coach' in The Argus in January of 1933.
Attached is the actual advertisement. Former Richmond VFA player Billy Schmidt saw it, and submitted his application, and was elected Richmond coach. He took the club to the 1933 Grand Final, but lost to Sth Melbourne.
He never coached Richmond again.